Submitted by admin on Thu, 18/06/2015 - 20:45
Why “social” isn’t the same as “casino”
The latest buzz-words in corporate boardrooms seem to be “Social Gaming”. At the same time, executives from all areas of the casino industry appear to be using the words “social” and “casino” as if they were synonymous. Or at least interchangeable. Recent corporate excitement on this topic has reached new heights, as the “social gaming” market topped $2.7 billion in annual revenue. OK, great. Nice. Ummm … but aren’t we forgetting something? Global casino gambling still makes over $160 billion annually. That’s a lot more than this “social” something.
So why this sudden euphoric excitement over “social gaming”?
